 HomeNewsWhat are the main requirements for pet food packaging?

What are the main requirements for pet food packaging?

2022-01-14

So many customers are now asking for support to enhance the sustainability of the packaging they use, and too often, they will jump on the bandwagon of a new material trends or move suppliers for packaging alternatives that are not in fact suitable to their products. Brands and retailers should ask themselves what do they need for their products to ensure palatability, safety and presentation, and not just be driven by what they think their consumers want.

At the very start of any new pet food project, the packaging always becomes one of the most important elements of the equation for success and, for the brand, it is really important to get it right first time. But before making a choice based on marketing strategies only, these are the first questions you should ask yourself:

Pet parents will always have the same expectations when buying pet food – it must look fresh, smell nice and taste good. You cannot achieve this if your pet food packaging doesn`t give you the extended shelf-life that is required for pet products today, usually a minimum 12-18 months from the packing date. Only suitable packaging will protect the integrity and palatability of the food. If you think about it, pet food is mostly made of fat, starch and protein. It is therefore extremely sensitive to oxygen and moisture. If your pet food packaging doesn`t give you the necessary barrier properties, you will not be able to control oxidation and mould.

Previous: The most popularrecycable materials used in vegetable packaging

Next: How to communicate your coffee brand through packaging